Episode 8: Why You Should Care About Profit at Least as Much as Revenue
In today's episode of Purposeful Profit, I'm getting up on my soapbox. My Profit soapbox that it. As I work more and more with small business owners, I'm seeing an alarming issue that's causing a lot of undue hardship: a focus on revenue without a focus on profit.
Many business owners think the key to more money in their pocket is to grow their revenue. So they start chasing a big revenue number.
And really, it's no wonder. In the business coaching and consulting space, there's an extreme focus on revenue and very little on profit. And that's a problem.
Not only does more revenue not necessarily equal more profit, but done without intention, it can actually lower profit through outsized spending.
If you want to have a profitable business, you need to care give profit equal air time.
In today's episode, learn:
why revenue growth isn't the end all be all to building a profitable business
why you should care about profit at least as much as you do revenue
how to start giving profit the equal air time it deserves
Mentioned in today’s episode:
Get your free guide to improving your profit
Want more help?
Listen to the Full Episode:
Enjoy the show?
Don’t miss an episode: Follow the show on Spotify, Apple Podcasts or listen on your favorite podcast player
Leave a review on Apple podcasts