Episode 16: The One Word That’s Missing From Almost All Scaling Discussions
When you hang out with entrepreneurs with a vision for their business, there’s one thing you’re bound to hear them talking about: scaling
But there’s a word missing from almost every discussion: PROFIT
And profit, not revenue, is the real point of scaling. But for various reasons, all the conversation about scaling centers around revenue. And this is resulting in businesses scaling prematurely and building outsized businesses as they scale, rather than building efficient, profitable businesses.
Join me this week's episode where I'm up on my profit soapbox again, this time talking about it relative to scaling.
Have a listen and you'll learn:
The revenue trap that business owners ready to grow their business fall into
What scaling means in financial terms
The things to do BEFORE you start scaling so you set yourself up for success
Mentioned in “The One Word That’s Missing from Almost All Scaling Discussions” :
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